Beyond Cool




Modern Take on Dental Trade Shows


Modern Take on Dental Trade Shows

One of my favorite episodes of the Dental Sales Podcast, is episode #11. In this podcast, Joe interviews a trade show expert. She shares some unique perspectives on the purpose of the modern trade show, big or small. She also shares with us a unique perspective on how social networking and trade show strategies are now very closely related. To listen, click HERE.

Think Orange


Think Orange


If the average Dentist purchases 5-6 thousand in burs and diamonds each year, how does that math equate with your territory? How much of that business is sold direct?

If we are to compete with Brasseler, we need to have:

-vast product line
-credibility (company relations with thought Leaders)
-appropriate pricing and profitability

It’s all there with Meisinger.
The Grandfather of all bur and diamond companies.
126 year old company.

Think Orange!