Most people know the word Lollapalooza as the name of a traveling music/rock festival that started back in the 1990’s. I think the tour still takes place every other year (or something like that). However, the phrase, “Lollapalooza Effect,” was started by a man named Charlie Munger. Charlie is the Vice Chairman of Berkshire Hathaway and is Warren Buffett’s best friend. I’ve written about him in the past, and he largely influenced the title of this blog site.
The Dictionary defines Lollapalooza as “something great.” It gives an example of someone saying that a party they attended was a “Lollapalooza of a Birthday party!” But, Charlie Munger and the musicians from the music festival mean something different. They mean that it is a combination of creative forces. These forces combine together like a snowball rolling down hill. Things compound, and the snow boulder becomes powerful and influencial. Let me clarify all this-
A Lollapalooza Effect is a combination of creative forces, and other forces that compound together to form an awesome force of Influence.
Ok Matt, what’s the hook? Well, I believe that the PSA Office project, whereby a Dentist chooses to do a full PSA office with Matt Highland, is an unbeatable option. Therefore, I believe that a PSA Office presentation has a true …..Lollapalooza Effect.
Combined and therefore compounded forces Of Influence:
-An excellent story to tell
-Pricing Bundle from One Rep
-Speed of ordering and quote-configuration with One Rep (phone appointments with catalogs and calculators)
-Incredible Pricing with One Rep’s creative bundling process
-Color, chrome, and other endless Design Features and Choices (see psamatt.com)
-Relationship-(I’ve never been shrewd. I want a win-win-win situation).
-Details-notetaking, checklists, thought. (extra hve’s, qd’s, experience)
-Gratitude-I’m so thrilled right now about the many projects I’m involved in.
-Pricing Contrast- The PSA Office is truly and contrastingly less expensive than most.
-awesome quality through simplicity and correct thinking
-market Leading products
-photography, familiarity, etc. (psamatt.com)
-freedom and flexibility to solve problems (PSA smallness/agility)
In closing, I just wanted to make a point here to anyone who reads this, that the PSA Office is, indeed….a Lollapalooza. This combination of forces creates something amazingly great. Please tell this creative story to Dentists that you meet, and what you’ll find is that you’ve accomplished the one thing that you want to accomplish the most. Influence.