My 90th Blog Post


This web space is now two and a half years old. I’ve got an hour to kill in a parking lot here, so I thought I’d do a little reflecting. What I love about SimpleIdeasTakenSeriously, is that they launch creativity. We all have it. Creativity is what allows us to have successful sales when maybe it wasn’t likely to happen. The Ideas can be best explained as something to wrap your head around. Back in early 2014, when I started this blog, I used the idea of a behavior filter. The concept that you would strain your own behavior through these Principles.

I’d like to take a moment to reflect on some of the ideas that I’ve written about over the last few years. I know these ideas have helped me in my life and I hope that they might help others as well. I tell my sons about the Simple Ideas. I tell them that I hope that one day they, might, take these Ideas just a little bit more seriously than their peers and their competitors. Once they take a good simple idea more seriously than the next person, they can use their own creativity to launch their many success plans. It will give them a sense of quiet confidence about having gone out and learned their own direction.

I’ve written about:

-The idea of a checklist for personal responsibility. Heart Surgeons, Airline Pilots, and the crafting of Personal Responsibility and Dependability.

-The idea of Argument Structure. The ancient bone structure of reason and persuasion. This is the mental model on how to be influential in an important business meeting. Maybe not necessarily in your words, but in your thoughts and preparation.

-The Idea that Familiarity sells.

-The Idea of taking personal responsibility for our personal finances. If, at least, in a simple way.

-The Idea that in the most difficult situations, we need to remember two words….. Calm and Kind for guaranteed ethical behavior.

-The Idea of having 2 questions to ask when evaluating Hi-Tec imaging equipment.

-The old Dale Carnegie Idea of taking an interest in others.

-The Ben Franklin filter. Is this practical? Is this useful?

-The Idea that the Leader is often just the one who simplifies things.

For those of you followers who take a glance at these posts once in a while, Thanks.

Gonna keep-on-a-trudging forward!






Love this quote…

     “We try more to profit from always remembering the obvious than from grasping the esoteric.”

                                  Warren Buffett


Three Simple Ideas


1 People come first – business comes second.

2 We were taught as children that revenge is useless.

3 Remember to remain both calm and kind for good ethics.

Morality and suffering are directly linked.  Suffering, even in business, is the yard stick. Lots of suffering? – Highly unethical and immoral. Small amounts of suffering? – Slightly immoral and unethical.

As business decision-makers, we all need to keep these things in mind.



Pump up the Value (part 2)



I’ve written about Price and Value in the past. Let’s take a moment and look at these two words in a simple way.


It’s all numerics. Numbers are cruel and unforgiving. There is no room for presentation or subjectivity. Numbers leave little room for being creative, because it is all about the bottom line. Unfortunately, we can’t put our hands on the price and do much about it. Also, there is a constant as it pertains to Price. That constant is that Dentists would prefer to pay less-not more.

There is nothing we can do about Price other than send it to the printer.


Value can be affected by our own effort!

And here’s the thing – We all understand the concept of Price. There’s nothing there to discuss. But the Dentist, knowingly or unknowingly, is passionate about finding Value. Put yourself in the shoes of the Dentist for a moment and think hard about it. They want to be excited about what they get in exchange for their Capital! It is our job to provide that excitement and comfort.

Let’s not let price weigh us down. Let’s show the Dentists just what they didn’t know they were looking for. It will be fun and exciting.

Shameless plug : and here is a hint of what it might look like.


Joy and Learning



I think you could write the words Learning and Joy on a piece of paper. Then, you could just circle them both.

Both words in one circle, because they are one and the same.


Your Bones are Dental Equipment



Simple Sales Idea to take Seriously : If you’re bones don’t hold you up, your muscles will. The more muscles you use, the more fatigue you experience. When it comes to Dentistry, bones play the role of dental equipment. At Crown and Forest, we’ll teach staff how to get fitted into the stool so that your bones do most of the work.

Here is a video that clarifies this idea of the “bones holding us up.”

Here is a quick glance at Crown Seating’s amazing product line.