A purchase decision involves so many things. Persuasive words, talented sales people, exaggeration, bias, data, marketing materials, pictures, etc. Often these factors can cloud-up a purchase decision. Examining a simple Track Record can bring clarity to a decision making process.
A Track Record can be defined by identifying it’s 3 main parts:
1) what happened in the Past
2) the Present Moment
3) and the Future, which is unpredictable and therefore we are forced to make our best bet for what is going to happen.
Dentists would be smart to strain purchase decisions through the idea of the Track Record.
Quick Plug : the ScanX and the Forest 3900 chair fit into this conversation very nicely!